Category Archives: Sukham Ayu

Gourmand award for Sukham Ayu

Time to celebrate.  We have just returned from Paris where the Paris cookbook fair was held along with the Gourmand awards 2009. Our cookbook “Sukham Ayu” has stood second in the category of best health & nutrition cookbook in the world by the Gourmand awards organization. To be second to none other than most popular French chef, Alain Ducasse’s book is very thrilling.
Sukham Ayu in Gourmand yearbook

Gourmand Yearbook 2010

The Gourmand Year book 2010 is as always, a fabulous publication – special and beautifully designed. The foreword by Edouard Cointreau, President of Gourmand, is very important and insightful. He speaks of the power shift from publishers to authors, and how self-publishing is a powerful option.
Sukham Ayu awarded

Gourmand Yearbook & Sukham Ayu

We enjoy reading the views about the winner books – here is what was written about our cookbook Sukham Ayu: “Whose food we eat, their song we sing, Year after year, Jigyasa Giri & Pratibha Jain are creating a marvellous collection of cookbooks.” Wow…that feels good and makes us want to hurry with our forthcoming projects :) .
The Gourmand awards event was held on February 11 at theatre Salle 400, at LE CENT QUATRE in Paris.  It was biting cold and sleeting in Paris. The beautiful theatre where the awards were held was buzzing with publishers and authors from across the globe. 136 countires participated in the awards competition this year!
As always, Edouard Cointreau announced the awards sharing his knowledge about cookbooks in a crisp manner. His passion for cookbooks is reflected in the easy manner in which he knows the subject. There were many categories for the awards and this year saw many entries for Charity Cookbooks.  The best cookbook was awarded to a fabulous Swiss publication titled “God’s Cookbook” by Arcadian Lifestyle Publishing.
India won honours with “The Moti Mahal Cookbook” winning in the category of Best Easy Recipe Cookbook as well as “Sangria – A recipe for love” winning in the category of Best Food Literature in the World. The latter is an Indian publication (Undercover Eutopia) authored by Manuela Requena from Australia. To see the press release by Gourmand, click here.
We are very excited that Sukham Ayu, researched by us at KARE (Kerala ayurvedic rejuvination estb), spearheaded by Dr. Prakash Kalmadi has been recognised thus. Three Cheers!

Gourmand World Cookbook Awards 2009

We are happy to announce that our cookbook “Sukham Ayu” has won at the country level (India) at the Gourmand World Cookbook Awards 2009 in two categories: 1) Best Vegetarian Cookbook 2) Best Health & Nutrition cookbook. The “Best in the World” will be announced at the Cookbook Awards Event in Paris on Feb 11, 2010. In 2007 April, we travelled to Beijing for “Cooking at Home with Pedatha” and brought home the award for the “Best Vegetarian Cookbook in the World”.

The Gourmand site states that this year, there are 136 countries participating in the Gourmand World Cookbook Awards. These awards help to “reward and honour those who cook with words…and help readers find the best out of the 26,000 food and wine books produced every year.”

Sukham Ayu is based on research done at an Ayurvedic rejuvenation establishment in Mulshi, Pune. The centre is called KARE (Kerala Ayurvedic Rejuvenation establishment and it has been visualized and started by a dedicated and dynamic allopath-turned-Ayurvedic practitioner, Dr Prakash Kalmadi.


Sukham Ayu is a cookbook which features simple, everyday recipes using Ayurvedic principles. Along with short chapters on Ayurveda, the book has been beautifully designed by Envission Communication & Kavitha Shivan. Photographs are by our dear friend Srivatsa Shandilya.

This is the email that came into our inbox on December 4, 2009:
_________________________

CONGRATULATIONS
GOURMAND WORLD COOKBOOK AWARDS 2009

YOU ARE THE WINNER
YOU QUALIFY FOR THE NEXT “GOURMAND BEST IN THE WORLD” COMPETITION

WITH: Sukham Ayu (Cooking at Home with Ayurvedic Insights)
Jigyasa Giri, Pratibha Jain; Researched at Kare; Photos: Srivatsa Shandilya
ISBN 978 8190299312, 144 Pages, 495 R
(Pritya)

In the category: Best Vegetarian Book
In the category: Best Health and Nutrition Book

You can win again in the next step.
The winner in each country will compete against winners in the same category in other countries for The Best in the World. The results will be announced on Thursday February 11, 2010 at theatre Le 104 at the Paris Cookbook Fair.
In December 2009 we are sending the personal notifications. Details of the Paris Cookbook Fair are available on the www.cookbookfair.com site.

Edouard Cointreau, President
Gourmand World Cookbook Awards
Pintor Rosales, 50, 28008 Madrid-Spain
www.cookbookfair.com
_________________________

Diwali with Cookbooks

Both of us (Jigyasa & Pratibha) love diwali time, wedding season and the like. It means we can indulge in creative ideas with which to package our books. We love shopping for candles, perfume sachets, bangles, spices,  and ganeshas in colors of our books! We have 2-3 shelves in office stacked just with these! And this is what became our connecting link with a new friend we just made!

Ishrath of Wandering Mist truly brightened our pre-diwali mood with her sunny smile and brilliant ideas. It is tough to believe we did not know of her existence till a week ago. Thanks to black gram, its search brought her to this blog, and to our sheer delight we realized that this wanderer was right next door :) – as the Hindi proverb goes -  “bagal me chora, gaanv mein dhindora”.

Her blog has a lot of gifting ideas, and so when she sauntered into our office and saw all our gift boxes, ganeshas, hand-crafted paraphernalia and the like which we use for gift wrapping our own books, she was supremely excited. Instinctively, she grabbed a copy each of “Cooking at Home with Pedatha” and “Sukham Ayu“, some candles and flowers, and came back the very next morning with a CD full of fabulous, festive pics of our two cookbooks.

We were beside ourselves with delight! And all through our ballistic excitement, she stood there calmly enjoying our excitement on one hand and on the other, scrutinizing the pics for flaws. When she asked us if she could post them on her blog, we told her it would be our honour if she did so.

So here is the link to her beautifully written post describing her labour of love with her camera through the night.

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This simple and elegant composition was done for our website. Keeping in mind the color of the book cover, the arrangement was created in white and green.

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A few green leaves add such cheer. Dilip Mahapatra created these lovely marble design handmade cardboard boxes for our two cookbooks. His sense of colour and proportion is unmatched in itself. It is always a pleasure working with him, and seeing his creative finish to suit the occasion at hand.

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As the night progressed, the lights were lit one after the other. This photograph was shot by Ishrat using “one side light, candle and a light diffuser. To give it earthy feel, the brown shades were chosen in its composition. Rattan mat, terracotta pot, sepia tainted lampshade, etc, have contributed to the base warmth of the image.” How well the satin curls heighten the deep colour of the book! Note how Ishrath kept changing the background between green and orange according to the books.

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It is obvious that Ishrath was indulging herself, even though it is obviously a lot of work.  Her passion and aesthetic sense shines through every photograph. In this pic, the props and simple addition of candles brings in the festive cheer.

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Lord Ganesha – symbol of prosperity, bangles, tiny hand-crafted boxes with fragrant spices, diya etc are classic icons of Indian tradition. For a wedding gift, we pack the books with all these accessories to signify auspiciousness.

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A bed of fairy lights and the fresh green leaves creates unusual drama for the books. Ishrath says it was like a “partial aromatherapy session :) . Everytime you handle the delicate flowers or change their position, they let out their mesmerising fragrance and one cant help but notice these little gifts of God.”

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She lit up the fairy lights to create a “golden glow…a magical and ethreal bed on which the two gifts were placed with props…Now this may be going the Eastman color way but the moment Pratibha saw it – her only words were “its very diwali”. (Actually Jigs said it, ok? :) That phrase is stuck in my head.  Very diwali. Very very diwali indeed!” she said.

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It is tough to believe that all the pix have been shot with her point-n-shoot camera! Of course, the icing on the cake was when we said we missed Pedatha, she would have been so happy to see the pics and this whimsical blogger replied, “I am sure Pedatha was somewhere there watching me, for that’s how I felt.” This photograph is a befitting tribute to the radiant Pedatha!

POSTED BY PRATIBHA & JIGYASA, PHOTOS BY ISHRATH